• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Lawrence Rosen, MD

Creating a new health care paradigm FOR THE WHOLE CHILD

  • Home
  • About
    • About Dr. Rosen
    • About the Practice
    • About the Book
    • About the Movement
  • Press
  • Stories

Food and Drink · September 25, 2005

Do our kids need a “Spark”?

Performance-enhancing drinks for kids? One company is actively marketing a sports/nutrition drink to children as young as four years old.

Advocare, as noted in a profile in today’s N.Y. Times sports section, is actively promoting a product line called “KickStart SPARK” with lines like: “KickStart SPARK Smart Energy Drink provides focused and long-lasting energy that’s just right for children.” This so-called nutrition product contains huge amounts of caffeine per weight, along with numerous amino acids, carnitine and Co-Q10, none of which have been standardized for children. There are multiple medical concerns with these types of products (like Red Bull and RockStar “energy drinks”), which have long been targeting the teen and pre-teen markets. Interestingly, even Advocare warns on its “adult” version of “SPARK” (which is virtually the same drink, albeit more concentrated): “KEEP OUT OF REACH OF CHILDREN.”

Equally concerning to me is the message we’re sending to our kids. Is it so crucial for children to “perform” (at the age of four?) that they must ingest highly sweetened, caffeinated supplemental beverages? As Dr. Andrew Shao, vice president for scientific and regulatory affairs at the Council for Responsible Nutrition, a Washington trade group for the supplements industry, said in a telephone interview with the Times: “Do we really need kids using performance-enhancing products? Kids should be kids.”

Pediatricians and parents must stop this nonsense, and get back to promoting good lifestyle habits: safe and good nutrition, reasonable exercise and plenty of sleep. That is the message our children need to hear. Their “spark” should not have to be poured into them but should be cultivated from within.

facebookShare on Facebook
TwitterTweet
FollowFollow us

Filed Under: Food and Drink

Previous Post: « Curanderos: From “The New York Times”
Next Post: NEWS FLASH: NICHD announces “National Children’s Study” »

Reader Interactions

Leave a Reply Cancel reply

You must be logged in to post a comment.

Primary Sidebar

Browse Stories by Category

Latest Stories

  • Resilience
  • What is Whole Health?
  • Whole Health Learning: The Revolutionary Child of Integrative Health and Education
  • Earth Day: Talking with Children about Climate Change
  • Rx Life: The integrative solution to keep kids healthy
  • Greening Healthcare: Next Steps
  • The Growing Pediatric Health Gap: Environmental Injustice Threatens Our Future
  • 13 Inspirational Quotes From Your Favorite Children’s Books
  • Antibiotic Overuse: A Worldwide Emergency
  • School Stress: Rescuing Our Children

Subscribe to Our Stories


 

Footer

Contact

Lawrence D. Rosen, MD
  • contact@lawrencerosenMD.com
  • 201-634-1600
  • Browse Stories by Category

    Stay Connected

    • Facebook
    • Instagram
    • YouTube

    Copyright © 2025 · Lawrence Rosen, MD · Developed by Renaissance Web Solutions

    • Home
    • About
      • About Dr. Rosen
      • About the Practice
      • About the Book
      • About the Movement
      • Back
    • Press
    • Stories